The Fundraising Strategist

fundraising on purpose

my big fat fundraiser

ticketMy agency is hosting a big, fat fundraiser this fall, and it’s a big, damn deal. Well, most events are a big deal in the fundraising world…even though they are typically the least effective way to raise money.

Today, I sold 40 tickets to my event. With one email. I know! Great, right?  You probably want to know how I did it. Here’s my big secret: I asked. It’s shockingly simple, and it’s true. 

  • Fact: the number one people don’t donate to your charity is because they were not asked. 

Never be afraid to ask for a donation. What’s the worst thing that can happen? Your prospective donor says no? It may not feel great, but I promise, it won’t kill you. In fact, it may even make you more resilient. No won’t ruin your organization. What will ruin your organization is being afraid of no.

Yesterday, two different people bought two tickets each, to my event. I immediately dispatched an email to my board to share the good news.  I also said, “To reserve your table today, please email me right away.”  Four emails instantly hit my inbox to reserve tables. 

Wow! My event just got a kick-start to success. Here are three ways you can  take steps toward reaching your fundraising goal:

  1. Ask.
  2. Ask.
  3. Ask.

That’s it! Happy cultivation!


Categories: charity, fundraising news, marketing, perspectives

Tags: , , , , ,

1 reply

  1. I just had a two-hour phone meeting with my gala co-chairs. They may be hard to nail down, but their ideas are golden! I will share their auction tips in an upcoming post!


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