I mentioned in my last post about a meeting I convened among development directors in my community. It was a great learning experience. . .on so many levels. The topic was ‘social media and fundraising.’ The turnout signaled how hot the topic is: we filled the room to capacity.
The first segment of our gathering was devoted to introductions. It was super clear in the first 15 minutes that most of my peeps think of Facebook as the mecca of social media. Everyone was pretty worried about their FB page. It was equally clear that no one had a clear strategy about how to use it.
I feel particularly lucky because I hired a smart young Millennial for whom social media is a second language. I know enough about social media to hold my own, but this girl is a wizard. She is talented and smart and can run circles around me online, and I love that.
If you’re raising money and you’re not online, it’s not too late to get on board. Unlike what some former bosses tried to tell me, social media is in fact, here to stay. And if you really want to leverage your online presence, here are five things you need to know:
- Know your audience. Not everyone online is a friend of Zuckerberg.
- Have a strategy: make your message relevant.
- Connect the dots: drive traffic to your website.
- It’s all about the #hashtag baby!
- Invest in a class and learn all you can. One step better: hire someone who gets it.